Project EMAAR | Sam Baloch Portfolio

EMAAR - App Design

Project type

Design System Build, App design and Prototyping

Tools

Figma

Challenge

Outcome

Takeaways

Conclusion

Approach

Gallery

Overview

Overview

The project involved creating a comprehensive design prototype for a mobile application for EMAAR, aimed at allowing users to browse, like, and save their favorite flats listed for sale across various locations. The app features an interactive map where users can explore available properties, providing a more engaging and user-friendly experience compared to the existing web-based interface. The entire design process was conducted using Figma, which helped in visualizing and refining the user experience before actual development.

Conceptualizing Interactive Map Functionality

Designing an intuitive and dynamic map interface within Figma posed a challenge. It required detailed planning and creativity to simulate real-time updates and user interactions effectively.

Designing for User Engagement and Retention

Ensuring the prototype would attract and retain users was crucial. This involved extensive user experience research, wireframing, and iterative design processes to ensure the app was intuitive, visually appealing, and met the users' needs effectively.

Aligning with Existing Web Platform

The new app needed to align seamlessly with EMAAR's existing web platform. Designing a consistent user experience across both platforms required careful planning and attention to detail to ensure that the transition between web and mobile would be smooth for users.

Challenge

User-Centric Design

Utilizing Figma, we created detailed flowcharts and prototypes based on extensive user research and feedback. This helped in visualizing the user journey and identifying potential pain points early in the design process.

Simulating Advanced Mapping Technology

We used Figma's prototyping features to simulate interactive map functionality. This involved creating realistic user interactions and ensuring that the design could effectively convey the intended user experience.

Ensuring Consistency with Web Platform

The design was aligned with EMAAR's existing web platform by maintaining consistent branding, design elements, and user flows. This was achieved through meticulous design reviews and iterations.

Approach

Enhanced User Experience

The Figma prototype demonstrated a significantly improved user experience compared to the previous web-only interface. The interactive map and easy-to-navigate design received positive feedback during user testing sessions.

Increased User Engagement

The design, featuring the ability to like and save favourite properties along with an interactive map, showed potential for higher user engagement and retention rates.

Clear Vision for Development

The detailed Figma prototype provided a clear and comprehensive blueprint for the development team. This ensured that the envisioned user experience and functionality could be accurately translated into the final app.

Outcomes

Conclusion

The creation of the EMAAR mobile application prototype marked a significant step forward from their existing web-only platform. By addressing key challenges through a user-centric approach and leveraging Figma's powerful design tools, the prototype successfully enhanced user engagement and satisfaction. This project not only modernized EMAAR's property listing service conceptually but also set a solid foundation for future development and user-focused innovations.