Project Jupiter | Sam Baloch Portfolio

Jupiter - Careers Page Design

Project type

Research, Landing Page Design & Prototyping

Tools

Figma

Overview

Jupiter aims to revamp its careers page to effectively communicate its unique selling points and attract high-quality candidates. To achieve this, I planned to create a multi-page hub dedicated to careers, emphasising career progression paths, trainee programs, and diversity initiatives.

Comprehensive Navigation Hub and SEO Enhancement

The approach involves creating a comprehensive hub that simplifies navigation for users, enhances the user experience, and improves SEO ranking.

Career Progression Pathways and Diversity Emphasis

Additionally, Jupiter will highlight clear career progression paths for new grads, showcase trainee programs, and emphasise its efforts in addressing diversity and inclusion issues.

F-Pattern Layout Design

The page layout will follow the F-Pattern theory to prioritise important information and utilize bold headings and whitespace for a modern look.

Distinctive Color Scheme and Interactive Elements

A distinctive colour scheme will be introduced for CTAs and highlights, with animations added to enhance user engagement.

Approach

Career-Centric Multi-Page Hub

A multi-page hub dedicated to careers will simplify navigation and enhance the user experience.

Talent Highlight: Progression, Training, Diversity

Highlighting career progression paths, trainee programs, and diversity initiatives will attract top talent.

F-Pattern & Color Scheme Boost Engagement

Following the F-Pattern theory and utilising a distinct colour scheme will further improve user engagement.

Key Takeaways

Conclusion

By implementing these strategies, Jupiter will create a compelling careers page that effectively communicates its value proposition and attracts high-quality candidates. This revamped page will not only enhance Jupiter's recruitment efforts but also strengthen its position as an employer of choice in the financial services industry.