Project TWO Website | Sam Baloch Portfolio

TWO Digital Marketing

Project type

Website Design and Development

Tools

Figma

Overview

In my recent downtime, I took on the task of revamping our company website, recognising its outdated and static nature that failed to represent the dynamic ethos of TWO Digital Marketing. Despite the challenge of maintaining client confidentiality and non-disclosure agreements (NDAs), I embarked on this project with a sense of urgency, driven by the realisation that our online presence needed a significant facelift. The aim was to create a modern, engaging platform that captured the essence of our brand without compromising on client confidentiality or stretching our resources too thin.

Initial Assessment and Constraints

Recognising the outdated nature of our current website and understanding the constraints posed by NDAs and resource limitations. Strategising ways to navigate these constraints effectively while still achieving our redesign goals.

Wire-framing and Rapid Design Iteration

Creating a high-fidelity wireframe to visualise the structure and layout of the new website. Iterating rapidly on the design to refine and optimise it for user engagement and representation of company values.

Content Strategy and Feature Prioritisation

Devising a content strategy focused on highlighting company strengths and values without relying on client logos or live work. Prioritising features and design elements to enhance user experience and align with the dynamic nature of our company.

Collaborative Development and Integration

Establishing a collaborative partnership with a developer to bring the design to life. Providing ongoing creative direction and asset support to ensure seamless integration and functionality of the website.

Approach

Adaptability

Despite facing limitations imposed by NDAs and resource constraints, I demonstrated adaptability by creating a website that effectively showcased our company's strengths while respecting client confidentiality.

Efficiency

By starting with a high-fidelity wireframe and swiftly transitioning to final designs, I optimised the use of my downtime and delivered results within a short timeframe.

Collaboration

Working closely with a developer allowed for seamless integration of design elements and ensured the website's functionality aligned with the envisioned user experience.

Innovation

Incorporating interactive elements added a unique touch to the website, enhancing engagement and setting us apart from competitors despite the absence of client logos or live work.

Key Takeaways

Conclusion

In redesigning our company website, I undertook a multifaceted approach that prioritised efficiency, adaptability, and innovation. Despite the challenges posed by NDAs and resource limitations, the end result is a modern, engaging platform that accurately reflects TWO Digital Marketing's values and capabilities. This project not only showcased my design skills but also provided invaluable experience in creative direction and collaboration, underscoring my commitment to driving impactful change within our organisation. Moving forward, the redesigned website serves as a testament to our ability to adapt and innovate in an ever-evolving digital landscape, positioning us for continued success in the marketplace.